Assistant professor in the area of Marketing. Four years of experience in Academics. Controller of examinations and research head at Shanti Business School, Ahmedabad. Areas of research interest include social marketing, business analytics and marketing communication.
Education Qualification:
PhD (Management)
MBA (Marketing)
BE (Electrical), NET
Area of Interest: Brand Management, Advertising, and Promotion
Academic Experience:
Assistant Professor, Shanti Business School, Ahmedabad. 1/06/2020 to Present
Ad hoc lecturer, G.H. Patel P.G. Institute of Business Management, Vallabh Vidyanagar, Gujarat. 21/08/2014 to 24/04/2015
Ad hoc lecturer, G.H. Patel P.G. Institute of Business Management, Vallabh Vidyanagar, Gujarat. 1/06/2015 to 30/11/2015
Conferences/Seminars:
“A qualitative study of media consumption practices in rural India: A study of four villages” at the UGC Sponsored National Seminar: Role of Services in Rural Development organized by GHPIBM, SP University on 31st January, 2016.
“Digital natives and relationship marketing: A review of literature” at the 6th International Conference on Management Practices and Research (ICMPR-2016) at Apeejay Dwarka Campus on 22nd July, 2016.
“Bilateral trade to redefine Sino-Indian relations.” at the International Conference on “India, China and the New World Order: Economic, Social and Cultural Dimensions” at IMI Bhubaneswar on 26-27 November 2016.
“Connectivism learning theory: Evidence from e-learning studies in India” at the “National Seminar on Managing business in Dynamic world” organized by GHPIBM, SP university on 24 February, 2018.
“Antecedents of Acceptance of E-learning among Rural Students Pursuing Higher Education in Manipur.” at the International Seminar on “Culture, Tourism, Indigenous People and Sustainable Development.” organized by Center for Entrepreneurship and Skill Development, Manipur University on 15-17 February, 2019.
“Examining Relationship between Airline service attributes and Customer ratings: Implication for Strategic decision process.” at the 6th International Communication Management Conference (ICMC) on “Managing Businesses in Digital Economy.” Organized by MICA, Ahmedabad, India on 8-10 January, 2020.
“A systematic literature review on risk communication and environmental issues during Covid-19 pandemic.” At the National Conference on Manging People, Planet and Profit in COVID world organized by Navrachana University, Vadodara on 20-21 December 2021.
“A systematic literature review on the importance of risk communication during covid-19 pandemic” at the national conference on “Contemporary practices in Management & Information Technology “ at K.S. School of Business Management and Information Technology, Gujarat University, Ahmedabad on 26 November, 2021.
Workshops / Certification Programs
Online Webinar on Disaster Management Post Covid. Organized by UGC-HRDC Gujarat University, Ahmedabad on March 3, 2021.
Online Webinar on Education & MOOCs. Organized by UGC-HRDC Gujarat University, Ahmedabad on February 26, 2021.
Online Webinar on Ethics & Research. Organized by UGC-HRDC Gujarat University, Ahmedabad on February 24, 2021.
Workshop on Unstructured Big Data Analytics at Young Scholars Research Colloquium. Organized by MICA, Ahmedabad, India on January 8, 2020.
Research & Publication
Tolia, V., Singh, R. R., Deshpande, S., Dave, A., & Rathod, R. M. (2022).Understanding Factors to COVID-19 Vaccine Adoption in Gujarat, India. International Journal of Environmental Research and Public Health, 19(5), 2707. Scopus Q1 publication
Sarangi, S., Renin Singh, R. K., & Kar, B. (2021). A comparative assessment of migrant and indigenous entrepreneurs on regional development: A case of Odisha, India. Growth and Change. ABDC- B Publication
Sarangi, S., & Singh, R. R. (2022). Winning one-day international cricket matches: a cross-team perspective. Journal of Business Analytics, 1-20. Scopus Q2 publication
Singh, R. R & Rathod, R. M. (2019). Which values determine choice between Online Courses and Traditional Classroom Courses? Perspective of Digital Natives in Gujarat. Asian Journal of Multidimensional Research. 8 (2), pp. 280-287. UGC list
Singh, R. R & Rathod, R. M. (2019). Adoption of E-learning as a Supplement and an Alternative to Traditional Classroom Courses: A Systematic review. Asian Journal of Multidimensional Research. 8 (3), pp. 328-341. UGC list
Renin, R. K. & Panda, R. (2016). A qualitative study on media consumption practices in rural India: A study of four villages. Synergy, 17(1&2), pp. 12-15. UGC list
"A systematic literature review on the importance of risk communication during covid-19 pandemic." in Towards Excellence. (2022). UGC list
A systematic review of the effectiveness of campaigns related to electronic cigarettes", NIU International Journal of Human Rights. (2021). UGC list
"The most cited risk communication publications in food sector: A bibliometric analysis", Oriental Research Madras. (2021). UGC list
FDP
Participated in 5 day online FDP on “Inculcating Universal Human Values in Technical Education” organized by “AICTE” from 17th May 2021 to 21st May 2021.
Participated in 5 day “online Faculty Development Programme on Analytics” conducted by IIM Vishakhapatnam from 30 August to 3 September 2021.
Participated in 5 day “Design Thinking for Curriculum Development and Gamification as the Teaching Tool” conducted by Shanti Business School from 3rd January 2022 to 7th January 2022.
Awards/Blogs
Best Paper award under the track “Global Business Ecosystem and Challenges” for “Examining Relationship between Airline service attributes and Customer ratings: Implication for Strategic decision process.” at the 6th International Communication Management Conference (ICMC) on “Managing Businesses in Digital Economy.” Organized by MICA, Ahmedabad, India on 8-10 January, 2020.
Best paper award in the category of Research Scholar/ Academician for “A systematic literature review on the importance of risk communication during covid-19 pandemic” in the national conference on “Contemporary practices in Management & Information Technology” at K.S. School of Business Management and Information Technology, Gujarat University, Ahmedabad on 26 November, 2021.
