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SBS Case Repository
Google: Transforming Business through People
Dr. Neera Singh
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Retail Strategies for two brands : American Eagle vs Louis Philippe
Dr. Sandeep Makwana
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Mr. Ambani’s Dilemma - Pricing the Newly Acquired Campa Cola
Dr. Neha Sharma & Dr. Prashant Pareek
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Cred - Reinventing the Art of Branding
Dr. Dhriti Bhattacharjee
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Building a Small-Town Brand - Zeppoli Bakery & Rangoli Ice-creams
Dr. Nirav Vyas
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Dragon Tattoo - Balancing Growth and Brand Integrity
Dr. Neha Sharma & Dr. Prashant Pareek
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Akasa Air - A New Player in the Highly Oligopolistic Airline Market
Dr. Shreya Biswas
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Derivative Instruments
Dr. Prashant Sharma
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The Counselling Effect
Dr. Neha Verma
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Capital Alchemy - Transforming Budgets into Investments
Dr. Ishan Sharma
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Balaji Wafers - Deciding the correct recruitment strategy-
Dr. Nirav Vyas
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