SBS Case Repository

Google: Transforming Business through People

Dr. Neera Singh Read Paper

Retail Strategies for Two Brands: American Eagle vs Louis Philippe

Dr. Sandeep Makwana Read Paper

Mr. Ambani’s Dilemma - Pricing the Newly Acquired Campa Cola

Dr. Neha Sharma & Dr. Prashant Pareek Read Paper

Cred - Reinventing the Art of Branding

Dr. Dhriti Bhattacharjee Read Paper

Building a Small-Town Brand - Zeppoli Bakery & Rangoli Ice-creams

Dr. Nirav Vyas Read Paper

Dragon Tattoo - Balancing Growth and Brand Integrity

Dr. Neha Sharma & Dr. Prashant Pareek Read Paper

Akasa Air - A New Player in the Highly Oligopolistic Airline Market

Dr. Shreya Biswas Read Paper

Derivative Instruments

Dr. Prashant Sharma Read Paper

The Counselling Effect

Dr. Neha Verma Read Paper

Capital Alchemy - Transforming Budgets into Investments

Dr. Ishan Sharma Read Paper

Balaji Wafers - Deciding the Correct Recruitment Strategy

Dr. Nirav Vyas Read Paper