National Conference on

Recent Advancements and Innovations in Management
18 & 19 April 2023

Objective 1

To offer a platform to researchers, academicians, practitioners and students for exchange of knowledge & idea

Objective 2

To understand the emerging trends & practices in the field of business management

Objective 3

Research Exposure to students and faculty members



Shanti Business School (SBS), Ahmedabad in collaboration with Association of Indian Management Schools (AIMS) presents "National Conference on Recent Advancements and Innovations in Management 2023" (NCRAIM2023) to be held on 18th and 19th April, 2023.

Theme: Business Value Transformation for Reinventing Competitive Advantage
With businesses facing unprecedented challenges shaking their existing business models, it is imperative for business leaders to learn from the past, and invest into existing business structures, and ensure transformation. Business progress revolves around multiple issues like building innovation capabilities, ensure investment, garnering stakeholder acceptance and leveraging the right kind of technology. Existing business networks require re-thinking and building future with new digital experiences and new partnerships. Organisations must also work on processes that turn great ideas into beneficial business outcomes.


SBS Ahmedabad

Shanti Business School (SBS, Ahmedabad) was established in 2010 as a Corporate Citizenship Initiative of INR 7,000 Crore Chiripal Group of Industries, Shanti Business School (SBS, Ahmedabad) has, within a very short period of its existence, firmly established itself as an Institute of distinction, attracting students from across the country to transform them into industry-specific talent, which is increasingly being preferred by the management industry.

SBS is a vibrant community, since its inception it has produced socially responsible and sought-after industry leaders. We take pride in our student diversity, Students from various geographic areas of the country with different cultural backgrounds and education come to SBS. The rigorous and industry-relevant curriculum of our PGDM program enables the students to transform themselves into business professionals equipped with contemporary skills and competencies. SBS offers full-time PGDM and PGDM-Marketing to graduates who have the potential to succeed in an academically challenging and innovative environment.

Call for Papers

NCRAIM 2023 focuses on multiple facets of business model transformation from a historical, present and future perspectives. Therefore, research papers and scholarly works are invited under the following sub-themes:
  • Marketing & Communication

    1. Marketing of Technological Products (MarTech)

    2. Consumer Behaviour in Endorsement Marketing

    3. Role of AI, ML and IoT Enabled Services Technologies

    4. Inclusion of Technology in Sustainable Marketing

    5. Marketing Measurement and Analytics

    6. Social Commerce growth transformation

    7. Value co-creation for Rural Markets

    8. Contagion Marketing

    9. Cross-cultural communication and Digital Marketing

  • Finance & Accounting

    1. Emergence of FinTech (Financial Technology) Firms in India

    2. Financial reporting Standards

    3. Adoption of block chain technology in the Indian financial sector

    4. Cloud and Data Transformation in Indian Banking

    5. Data theft & Financial frauds

    6. Advances in Behavioural Finance

    7. Asset Pricing Models

    8. Alternative Investments

  • Strategy, Entrepreneurship & Startups

    1. Tech enabled Business Strategy: Engineered for Agility

    2. Disruptive Growth Strategies

    3. Art and Science of Managing Explosive Growth

    4. Entrepreneurship and Value Co-creation in India

    5. Entrepreneurial Orientation and family firm performance

    6. Emerging trends in entrepreneurship of sustainability related products and services

    7. Rise of Technology based Information Technology and IOT Start-ups in India

    8. Innovative Business Models in Indian Unicorns and Start-ups

  • Data Science & Information Technology

    1. Managing Digital Transformation

    2. Disruptive Growth Strategies

    3. Machine Learning & Deep Learning

    4. Internet of Things

    5. Cloud Computing

    6. Analytics

    7. Digital Transformation

    8. E-Commerce & S-Commerce

  • Human Resource Management & Behavioural Implications

    1. HRM Policies and Practices to Respond to Disruptive Innovations

    2. Emerging work profiles for career management

    3. Talent Acquisition and Data Analytics

    4. Technology and Employee Experience Management

    5. Employee Wellbeing

    6. Employee Wellbeing

    7. Technology and Reward Management

    8. Skill development for reshaping business and economy

  • Operations & Supply Chain Management

    1. Leagile Management Practices

    2. Role of Theory of Constraints for operational excellence

    3. Smart Manufacturing and Logistics

    4. Supply chains disruption and inflation fuelled by geopolitical conflicts and COVID

    5. Project and Technology Management

    6. Supply Chain Analytics

    7. Modelling Simulations and Decision Making

    8. Robotic Process Automation

  • Sustainability

    1. Corporate Mission Shifts from Shareholder Value to Stakeholder Value leading to increased business interest in ESG (Environmental, Social, and Governance) issues

    2. Achieving growth and profitability in ways that are consistent with 17 Sustainable Development Goals (SDGs)

    3. Sustainability and Green Systems

    4. Sustainability and Green Systems

    5. Multidimensional sustainability: Transitions and convergence

  • Poster Presentations on

    1. Business Ideas (new sustainable business pitch)

    2. Business Model Innovation (Business plans)

    3. New ideas for business improvements (existing business model transformation)

    4. Green ideas for corporates (supporting SDGs or ESG models)

    5. Advertising campaigns (New ideas for existing & future businesses)

Guidelines for Authors

  • Abstract - Maximum 700 words
  • Keywords - Minimum 5, Maximum 8
  • Referencing - APA Style
  • Full Paper - Maximum 5500 words (excluding Reference)
  • Font - Times New Roman, Text font size: 12, Title and subtitles font size: 14
  • Author Details - Above the abstract. Name and affiliation in sequence of authorship

important dates

Last date for submission of Abstracts - 10th March, 2023
Notification of acceptance of Abstracts - 15th March, 2023
Extended Abstract Submission & Registration Deadline - 31th March, 2023
Late Registration Deadline - 10th April, 2023
Full Paper Submission Deadline (for peer review & publications) - 15th April, 2023
Conference Day - 18th & 19th April, 2023


The Conference fee is inclusive of 2 days’ breakfast and lunch.

Best Paper Awards

Three selected papers will be awarded with Cash Prize

1st - Rs. 10000/- | 2nd - Rs. 7500/- | 3rd - Rs. 5000/-

Also Certificate & Medal to be awarded to Best Paper Per Track


Students / Research Scholars

Faculty / Other academic members

Corporate Professionals

Attendees without Paper or Poster Presentation

Early Bird (on or before 15 Mar, '23)

600 INR

1500 INR

2500 INR

600 INR

Registration Fees (by 10 Apr, '23)

750 INR

1750 INR

3000 INR

750 INR

Publication Opportunities

  • All papers will be published as book chapters in edited book with ISBN number.
  • Select papers will be considered for publication in journals from web of science / ABDC / Scopus / UGC-Care after appropriate scrutiny.


Dr. Badri Narayanan Gopalakrishnan

Fellow and Former Head, Trade, Commerce and Strategic Economic Dialogue, NITI Aayog, Government of India

Shri Sandeep Singh

Chairman, Board of Governors, Indian Institute of Management, Kashipur

Prof. (Dr.) Dwarika Prasad Uniyal

Pro Vice Chancellor (Development & External Relations) & Founding Dean, School of Business and School of Economics

Dr. Anantha Babbili

Vice president of Academic affairs of Texas A&M University

Dr. Jawahar Surisetti

Advisor to Government, TED Speaker, Mental Health, Digital Wellbeing, Start Up Mentor, Psychologist, Bestselling Author, Speaking Tree Columnist

Dr. Rohit Swarup

Founding Chairman and Managing Director Xplora Design School and Future Xplored

Dr. Hemant C. Trivedi

Director Business Development, Explorra Consulting (Division of Explorra Education Pvt. Ltd.)

Prof Dr Habil Clemens Jager

Dean and Academic Head- International Office, FOM University, Germany

Conference Organizers

Dr Neha Sharma

Director - SBS


Dr Rinki Rola

Dean (Academics) - SBS

Conference Advisor

Dr Neera Singh

Area Chair (HRM) - SBS

Conference Advisor

Dr Prashant Pareek

Assistant Professor - SBS

Conference Advisor

Dr Neha Verma

Assistant Professor - SBS

Conference Convener

Prof Krunal Mehta

Assistant Professor - SBS

Conference Secretary

Conference Volunteers

Members of Student Council, SBS

Contact us

Shanti Business School, Shela Off S.P. Ring Road, Opp. Vraj Gardens, Ahmedabad, Gujarat 380058
Phone: 9099044155 | 9099044173 | E-mail: