PGDM - Marketing
Marketing as a specialization has always been the most preferred specialization of students of business management. Marketing not just covers aspects like branding and advertising, which assist in increasing the revenues for large corporates, but it also includes aspects like “bottom of the pyramid” marketing and marketing in subsistence marketplaces. In an organization, the marketing department spreads out into various areas like advertising, public relations, marketing research, promotions, sales, digital marketing, marketing analytics, and consulting. With increasing business competition, companies need to increase their sales, marketing efforts, and investments, which in turn creates large job opportunities for students of business management.