There are many mass communication courses offered by numerous universities and institutes in India. But there are only a handful of post-graduate institutes that offer a communications management course. As a result, there is a dearth of trained communication managers in a country that is experiencing tremendous growth in the media industry. The communication specialization offered by SBS aims to bridge that gap. This specialization covers all the aspects of marketing communication like digital marketing, media planning, advertisement management, brand management and basic software skills.