AI in Marketing by Imarticus Learning

SBS in collaboration with Imarticus Learning offers a comprehensive 30-hour workshop tailored to elevate participant's understanding of AI applications in Marketing. This course will enable the students to understand the steps involved in introducing AI into their marketing efforts, as well as providing them with a roadmap to success. This course will enable students to apply the knowledge and test it in real-world scenarios. The prompts and tools will also give them hands-on experience of using AI in their marketing strategy.

AIMA (All India Management Association) BizLab

Shanti Business School (SBS) in line with its mission to offer rigorous practice-oriented education to its student managers collaborated with All India Management Association (AIMA) to enhance its students' practical business skills. AIMA’s BizLab is a simulation-based training where in students get a unique opportunity to apply their classroom knowledge in a realistic business environment. This AI-powered simulation allowed students to gain hands-on experience in strategic decision-making across various functional areas, such as marketing, finance, HR, operations, R&D, and sales to further enhance their employability quotient.

Financial Modelling and Valuations by Imarticus Learning

SBS in collaboration with Imarticus Learning offers a comprehensive 30-hour workshop tailored to elevate participant's proficiency in financial modelling and valuation techniques. This course is suitable for graduates aspiring to become investment bankers as it includes a well-structured DCF model with its theoretical concepts. Moreover, it motivates you to be more confident with daily tasks and gives you the edge over other candidates vying for a full-time position. The five-day workshop on Financial Modelling and Excel Proficiency, led by CA Alok Sethi, was aimed at finance specialization students. The initiative, organized by Shanti Business School and supported by Imarticus Learning, focused on strengthening students' practical skills in Excel and financial modelling, both critical tools for a successful career in finance.

Workshop on Semiotics

The second-year students of communication specialization are offered a workshop on semiotics where they learn about the fundamental concepts of signs, symbols and their meanings in both cultural and visual contexts. Through physical exercises and case studies, students will develop critical thinking skills to assess existing designs and advertisements from a semiotic perspective.

Workshop on Design Thinking

The communication specialization students are offered a workshop on design thinking where students are exposed to perspectives, ideas, concepts and solutions related to designing and executing communication projects using design thinking principles. The students are encouraged to apply critical thinking and design thinking in parallel to solve problems and create designs.

HR Analytics

HR Analytics workshop is conducted by an industry practitioner to equip the 2nd year HR Specialization students with basic understandings of analyzing the HR Data and creating HR Dashboards . The objective of the workshop is that the students will be able to analyze the real time HR related problems in the industry and will be able to appraise the HR performance drivers in the organization. As the pedagogy is based on case studies and hands on learning experiences, it makes students industry ready and be at par with industry requirements.

Supply Chain Analytics

The Supply Chain Analytics course provides an immersive learning experience covering a comprehensive range of topics and units designed to equip participants with the essential knowledge and skills for optimizing supply chain operations. The course comprises sessions on demand forecasting, inventory management, transportation and logistics optimization, risk management, performance measurement, and the utilization of cutting-edge analytics tools and techniques. Participants delve into real-world case studies, practical applications, and hands-on exercises, fostering a deep understanding of supply chain dynamics and the ability to make data-driven decisions to enhance supply chain efficiency, reduce costs, and improve overall organizational performance.

Course on Canva Pro

A course on Canva Pro has been launched for the students of communication specialization. The course aims at acquainting students with the various features of Canva, basics of designing and layout and the understanding the usage of colours in designs. This course will enable the students to use Canva for creating better designs and using the software to its optimum capacity.

Using AI as a Creative Aid

A course on Using AI as a Creative Aid is offered to the second-year students of communication specialization. The course is aimed at enhancing the content writing skills using the AI tools. The course covers topics like building prompt flows, using ChatGPT, Dall-E, Leonardo-AI, Midjourney, Stable Diffusion and Bard. The students are given hands on training on using them and are taught to embrace AI for creating more effective content for online platforms.

Structured Query Language (SQL)

SQL is used to access data within the relational database. Modern organizations store large amount of data, SQL helps to extract the data quickly. The course on SQL provides a hands-on training on getting access to data within the relational database. Students practice using different types of Joins to get data from two tables. There are sessions dedicated for writing queries and sub-queries. On the data front the students learn summarizing data using aggregate functions and performing basic arithmetic calculations. By the end of the course, students would be capable to clean data using SQL.

Selling Skills

The course on “Selling Skills” is offered to the students of marketing specialization. The objective of this course is to let the students learn selling skills not merely by memorizing the theory, but by experiencing it practically. Industry experts and academicians are invited to acquaint the students to tools and techniques for different steps of sales. Processes are taught to students by incorporating role plays and mock drill of presentation and demonstration, overcoming objections and closing the deal.

Negotiation Skills

The course on Negotiation Skills is conducted for 2nd Year HR Specialization students and aims to inculcate in them an essential skill for career progression. The workshop conducted by a professional trainer includes topics like Negotiation Tactics and Strategy, Salary Negotiation, Union Negotiation, Role of Power and Designing the BATNA. The workshop is based on experiential learning and deals with real time examples and situations which makes the students industry ready.

International Immersion Program with UAS International

Shanti Business School is focused on providing opportunities & certifications to students through International projects and collaborations. These programs will equip student managers with multicultural exposure at the global level, helping them to easily adapt to the international work environment. SBS, in association with UAS International, announced a Global Immersion Program at Dubai for its students. As a part of this, students were taken for visits to organizations in Dubai where they got exposure to Global Trade, Money Management through Blockchain, and International Logistics and Supply Chain Management.

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