Prof. Neha Upadhyay is currently working as an Assistant Professor in the area of Marketing Management. She is pursuing her PhD from Sardar Patel University in the area of Sustainable Fashion. Her teaching interest areas include Integrated Marketing Communications, Product & Brand Management, Market Research, Marketing of High Technology Products and Viral Marketing. She has total 9 years of teaching experience.
Education Qualification:
- PhD (Pursuing)
- UGC NET Qualified
- MBA
- BBA
Area of Interest:
- Teaching Interest: Integrated Marketing Communication, Product & Brand Management, Market Research, Marketing of High Technology Products, Viral Marketing
- Research Interest: Green Marketing, Sustainable Marketing Practices, Conscious Consumerism, Discourse Analysis, Consumer Skepticism, Market Orientation, Customer Relationship Management, Social Innovation
Academic Experience:
Institute: Sal Institute of Management, Ahmedabad
Duration: (Feb 2018 – Jul 2020, Sep 2023 – Jul 2024)
Designation: Assistant Professor
Overview: Teaching, administration and research
Institute: LJ Group of Institutes (IMBA), Ahmedabad
Duration: (Jun 2016 – Jan 2018)
Designation: Assistant Professor
Overview: Teaching, administration and research
Institute: Indian Institute of Management, Ahmedabad (IIM A)
Duration: (May 2013 – Jun 2014)
Designation: Academic Associate
Overview: Responsible for evaluating the students and a bridge between faculty and students for various courses including all query solving regard to respective courses.
Institute: Swami Sahajanand College of Commerce & Management, Bhavnagar
Duration: (Jun 2009 – Sep 2011)
Designation: Lecturer
Overview: Teaching, administration and placement coordinator
Conferences/Seminars
- Presented a paper titled “An Evidence-Based Study on Measuring the Impact of Stakeholder Engagement to Drive Social Change – A Case of Adani Foundation” at 20th Doctoral Conference in Management (ANVESH 2025) organized by Nirma University, Ahmedabad on January 28th, 2025.
- Presented a paper titled “Communication for Social Change: Mapping out Social Change Approach with regards to Toxic Masculinity in the Rural Areas of West Bengal” at National Seminar on “Rejuvenating Indian Rural Economy and Managing Transformation” organized by Sardar Patel University on January 7th, 2023.
- Participated in National Conference on “Sustainable Social Innovation for Rural Integration” organized by Jawaharlal Nehru University (JNU), New Delhi on March 23rd, 2022.
- Presented a paper titled “Revisiting Market Orientation Theory through the Lens of Sustainability: Applying Triple Bottom Line Approach” at IIM Visakhapatnam Doctoral Colloquium, December 9-10, 2021.
- Presented a paper titled “Understanding the Dynamics of Participant Discussions in Online Sustainable Fashion Forum: A Digital Immersion” at FORE International Marketing Conference – New Delhi, November 26-27, 2021.
- Presented a paper on “What Motivates Young Indians for Online Shopping? A Model to Predict Online Purchase Behaviour of Gen Y and Gen Z” in 8th International Conference on Contemporary Issues in Management organized by International School of Management Excellence, Bangalore (27th-28th Feb, 2020)
- Participated in Case Writing and Teaching Workshop organized by Indian School of Business, Hyderabad (13th-14th Feb, 2020)
- Presented a Paper on “Revitalization of Brand in Higher Management Education” in 14th SIMSR Global Marketing Conference organized by K.J.Somaiya Institute of Management Studies & Research, Mumbai (5th-8th Feb,2019)
- Participated in International Conference on “Governance in Indian Financial Service Sector: Reforms and Remedies” ICGS – 2018 jointly organised by CGS-GTU and BKSBM – GU 16th-17th Feb, 2018.
Research & Publication
- Published a paper titled “An Investigation into the Impact of Value Orientation on Attitude and CRM Purchase Intention towards Eco-Friendly Products: Evidence from Gujarat State in India”, in the Communication on Applied Nonlinear Analysis (Scopus Indexed) in July 2024
- Published a paper titled “CRM purchase intention in the context of green products: exploring CSR, cause involvement and donation magnitude” in the International Journal of Green Economic (ABDC-C) in November 2022
- Published a Book Chapter titled “Green Marketing and Consumer Scepticism in Emerging Economies”, January 6, 2022 (Springer International Publishing, ABDC – C)
FDP
- Participated in the Faculty Development Programme (General Management Module) at Indian Institute of Management, Ahmedabad (IIM A) from July 4th to 31st August, 2018.
- Participated in One Week International Faculty Development Program on “Hybrid Teaching Modalities: Educational Strategies during Covid and Beyond” organized by GLS University, Ahmedabad (1st-6th November, 2020)
Awards
- Presented and won Best Paper Award for the paper titled “Consumer Perception towards Big Basket in Ahmedabad” in ICMIS, Bangkok (29th-30th Sep, 2019)
Certification
- P.G. Diploma in Research Methodology from B.K. School of Management (Batch 2019-20)
- Capital Market Exams: NCFM Dealer’s Module.
- IRDA exam in 2008
- Cambridge Certified English Trainer
- Cleared Marketing Basic Module (Edinburgh University) through EDX with 95%
