Faculty Details
Dr. Hardik Vipin Bavishi
Associate Professor - MarketingExperienced professional with a demonstrated history of working in the higher education industry. Has worked at leading positions in admission, academic, examination, and ERP profiles. Skilled in team management, Microsoft Office and in getting high level of student satisfaction. A highly adaptable, quick learner with good analytical skills, a people’s person proficient in executing contemporary projects with hands-on experience.
Educational Qualification
- PhD – Marketing from Gujarat University (2018)
- “A study of mechanism, prospects and problems associated with digital currency with special respect to selected cities of western India.”
- UGC-NET & JRF (2012)
- PDGM (Marketing – Gold Medallist) from Som Lalit Institute of Management Studies (2012)
- MBA (Marketing) from ICFAI University (2009)
Area of Interest
- Service Marketing
- Digital Marketing
Academic Experience: 13+ years of rich and diverse academic experience
Institute: Shanti Business School
Duration: Jan 16, 2023 – till date
Designation: Assistant Professor
Institute: Indus Institute of Management Studies
Duration: Feb 04, 2019 – Jan 06, 2023
Designation: Assistant Professor
- Mentoring management and commerce students in the subjects of marketing and economics
- Research supervisor for PhD scholars, guided six research scholars in management discipline and member of RAC committee.
- Spearheaded institute’s admission committee, leading contribution in institute brochure design, BTL marketing, student counselling and post-admission induction.
- Convener of ERP committee, heading a team of faculty members for allocating students in ERP, faculty academic roles, exam scheduling and results in ERP.
- Co-coordinator of exams committee at institute level, conceptualized templates for exam paper, results dissemination and invigilation duty chart.
- Represented management department in University’s Student activity cell (SAC), headed the Social Awareness Club of the university. Coordinated various extracurricular activities including the annual event – Instincts and convocation
- Member of the institute’s discipline committee, helped resolve student disputes and instil normalcy.
Institute: SAL Institute of Management Studies
Duration: July 23, 2012 - Jan 3, 2014 & Aug 1, 2015 - Jan 31, 2019
Designation: Assistant Professor
- Mentoring MBA students in the subjects of marketing and economics, guided in Comprehensive study reports (CSR) and Multi-disciplinary action project (MAP)
- Faculty coordinator for MBA department, preparing lecture schedules and coordinating with faculty members for syllabus completion and assignment scheduling considering student load.
- Assisted the exams committee as stationary and numbering supervisor for University exams, promoted to senior supervisor in University as well as internal exams.
- Summer internship and Placement coordinator for MBA students, liaison with companies for pre-placement talks and interview scheduling, preparing students for the placement process. Mentoring students for summer internship projects.
Institute: Karnavati Education
Duration: May 1, 2011 - July 21, 2012
Designation: Faculty, Management.
- Instructed students in marketing management subjects, developed syllabus and material for students and prepared exam question papers and result reports
- Conducted Point of Contact programs for NMIMS’ management students
- Coordinated with companies to confirm the summer internship and final placements and guided summer projects of students
Institute: Royal Technosoft Pvt. Ltd.
Duration: July 13, 2009 - April 30, 2011
Designation: Faculty, Management.
- Assisted students in management related subjects, promoted as the Academic coordinator in eight months, managed the academic schedule of the organization and assured student satisfaction by timely allocation of lectures and qualitative completion of course.
Seminars and Conferences Participated / Attended
- Participated in a knowledge sharing session (Webinar) on “Branding of Academic Institutions” organized by Association of Indian Management Schools (AIMS) in January 2023
- Attended the “Training & Awareness Program on First Aid & Basic Life Support” organised by Indus University in collaboration with KD hospital in October 2021
- Participated in the National Webinar on “How to improve article acceptance rate and publish quicker” in August 2020
- Attended the National Webinar on “Emotional Intelligence and Neuro balancing” in July 2020
- Participated in the National Webinar on “Social Media Marketing” in June 2020
- Attended the National Webinar on “Online learning platform” in June 2020
- Attended the National Webinar on "How to write research paper" and "Hypothesis testing" in June 2020
- Attended the National Webinar on “Cloud computing: AWS” in May 2020
- Attended the National Webinar on “COVID-19 stimulus package and its impact on Indian economy, industries and MSMEs” in May 2020
- Participated in the “HR Conclave: Human Resource Transformation in the Digital Age” held at Indus University in October 2018
- Participated in the 5th International Conference in “Governance in Indian Financial Services Sector: Reforms and Remedies” jointly organized by CGS-GTU and BKSBM-GU in February 2018
- Attended the Seminar on “Smart Cities – Quo Vadis” organized by Centre for Governance Systems, GTU in August 2014
- Presented paper in the 2nd International conference on “Corporate Governance: Contemporary Issues and Challenges in Indian Economic Environment” organized by Centre for Governance systems, GTU in March 2014
- Participated in seminar on “Leadership Excellence Meet” organized by Centre for Business Ethics and CSR, GTU in October 2013
- Presented paper in Conference on Good Governance: “Emerging Issues, Principles, Policies & Practices in Governments, Businesses & Services, Corporations, Universities, Cooperative Societies, Hospitals and NGOs” at Center for Governance Systems, GTU in April 2013
- Attended the Seminar on “Business Ethics and Corporate Governance” organized by GTU in December 2012
- Presented paper in National conference on “Emerging Management Paradigms in Transforming Business World” organized by NSVKMS, Visnagar in March 2009
- Presented paper in National Seminar on “Strategies to Achieve Double Digit Growth in Indian Economy: Need for A Big Push And Holistic Approach To Indian Growth Process” hosted by INC-Mysore in January 2009
Workshops/Certification Programs
- Participated in AICTE approved FDP on “Data Analysis using SPSS” organized by ATAL academy in October 2020
- Participated in AICTE approved FDP on “Design Thinking: A Primer” (Elite Silver level certificate) conducted by NPTEL in October 2020
- Participated in AICTE approved FDP on “Digital Marketing” jointly organized by ATAL academy and CSISER, Kolhapur in September 2020
- Successfully completed and scored 98% in the FDP for “Teaching Indian Business Models” organised at Indus University in December 2019
- Participated in National workshop on “Academic Integrity, Research Ethics and Prevention of Plagiarism” jointly organized by Gujarat University and INFLIBNET in October 2019
- Participated in the workshop on “How to Write and Publish Research Papers in Reputed Journals” organized by BKSBM-GU in December 2017
- Participated in workshop on “Digital Marketing & Social Media” organized by Ananthanarayanan V in April 2016
- Participated in workshop on “Research Paper Writing and Publication” conducted at BKSBM-GU in July 2015
- Participated in One-week National level FDP on “Fundamentals of Research Methodology” organised by R&D cell-Shanti Business School in July 2015
- Completed a short term course on “Research methodology in Social Science” jointly organised by KCG and Gujarat Commerce College in April 2015
- Participated in Faculty development program on “Qualitative Research” at NR Institute of Business Administration & GLS center for research and development in December 2014.
- Participated in the AICTE supported workshop on “Research Methodology and Application of SPSS” at BKSBM, GU in February 2014
- Participated in Faculty development program on “Research Methodology and Application of SPSS” at Kalol Institute of Management, GTU in January 2014
- Participated in FDP on “Global MBA Program” organized by GTU in July 2012
Resource Person/Coordinator
- Delivered a session as resource person on “Entrepreneurial Implications for Strategy” in the research workshop of Strategic Management at Indus University in March 2020
- Invited as a Judge for Elocution competition jointly organized by The Talod Kelavni Mandal and Geetanjali Trust in December 2019
- Coordinated a two day programme on “Soft skills” jointly organised by SAL Institute of Management and IIM-Calcutta in September 2015
Research & Publication
- The Cognizance, Theory and Practice of Green Marketing and its manifestation globally in Shodhasamhita journal, ISSN 2277-7067, volume 9, Issue-II (III) July-December 2022 print edition in December 2022
- Green Marketing concepts practiced by 3 star hotels of Gujarat in Empirical Economics Letters journal, Indexed in EconLit and included in Cabell’s Directory, ERA accredited and included in ABDC journal quality list, endorsed in Publons which is a part of Web of Science Group, ISSN 1681-8997, Volume 21, special issue 2 in September 2022
- Awareness of commodity derivative among farmers in International Journal of Business and Management Invention (IJBMI), ISSN (Online): 2319-8028, ISSN (Print):2319-801X, Volume 10 Issue 8 Ser. I, pp: 72-78, DOI: 10.35629/8028-1008017278 in August 2021
- A case study on the latest food and beverage service practices adopted by restaurants during unlock phase of COVID-19 in Ahmedabad in Kala-Sarovar, ISSN 0975-4520, volume 24, issue 4, serial number 269 in July 2021
- A study on the factors affecting service quality of restaurants in Ahmedabad in Kala-Sarovar journal, ISSN 0975-4520, volume 24, issue 3, serial number 106 in May 2021
- A study on the customer behaviour towards the acceptance of dining out in food & beverage outlets in Ahmedabad during the unlock phase of COVID-19 in Aalochan Drishti, ISSN : 2455-4219, Year- 6, Vol.- 21, pp: 190-199 in March 2021
- Perception of citizens towards online civic services – An empirical study of citizens in Ahmedabad in AAGAM journal, ISSN: 2454-1567, volume 2, issue 2, pp: 1-11 in June 2016
- Full digitization of money – Can it be a reality? A study of awareness and opinions of customers for the use of digital money in ICGS2014, GTU-CGS 2nd International Conference on "Corporate Governance: Contemporary Issues & Challenges in Indian Economic Environment", March 14-15, 2014
Book Authored:
- Engineering Economics and Management | ISBN: 9789325990241 | Vikas Publications
- Economics for Managers | ISBN: 9789352735716 | Himalaya Publication
Awards:
- Best paper award in the second International conference on Good Governance organized by CGS-GTU in March 2014.
- JRF award in the UGC NET June 2012 exam.
- Excellence award in the summer internship program of MBA program in 2008.
- First prize in the “Start-up Strategy” (state level) competition organized by ICFAI University in January 2008.
- Second prize in “All Gujarat Essay Competition” in 2005 for the topic of Human Rights.