Krunal MehtaAssistant Professor - Marketing
Prof. Krunal Mehta is currently working as Assistant Professor in the area of Marketing Management. He is pursuing his FPM (PhD) from XLRI Jamshedpur. His teaching interest area includes B2B Marketing, Marketing Communication Strategy, Theory of Constraints, Service Marketing, Marketing Analytics and Marketing Research. He has 6 years of industrial or corporate experience and 4 years in academics.
- Pursuing FPM (Equivalent to PhD) from XLRI Jamshedpur (AICTE and AIU Approved)
- PGDM from NMIMS Hyderabad (NMIMS University Mumbai)
- BE Electrical from MSU of Baroda
Area of Interest
- Teaching Interest: B2B Marketing, Marketing Analytics, Marketing Communication Strategy, Theory of Constraints, Service Marketing, and Marketing Research
- Research Interest: Influencer Marketing, Celebrity endorsement, Virtual influencers, and family business.