He has a total work experience of 22 years, including 5 years of Corporate being associated with companies like Godrej. Academic experience of over 17 years teaching Marketing and Operations Management related subjects. His domain areas are Marketing and Operations Management. He has published around 18 Research papers in various ABDC INDEXED and SCOPUS LISTED International Journals. Areas of Research Interest are Consumer Behaviour, Retail Management and Tourism Marketing and authored 2 Books on Marketing and Entrepreneurship. He is also associated with Karnavati University, Gandhinagar and Gujarat Technical University, Ahmedabad as an approved External Reviewer for evaluating Ph.D thesis.
Education Qualification: Ph.D (Management), MBA (Marketing), BE (Civil), M.Sc. (Psychology), LLB, LLM (pursuing)
Area of Interest: Marketing Management, Operations Management, Entrepreneurship Management
Academic Experience:
Institute: Kohinoor Business School, Mumbai
Duration: June 2022 – May 2025
Designation: Associate Professor
Overview: Faculty Assigned for Marketing specialization and Operations Management related subjects
Institute: Sasmira’s Business School, Mumbai
Duration: August 2018 to May 2022.
Designation: Assistant Professor
Overview: Faculty Assigned for Marketing specialization and Operations Management related subjects
Institute: SVKM’s Institute of International Studies, Mumbai
Duration: January 2016 to July 2018
Designation: Assistant Professor
Overview: Faculty Assigned for Marketing specialization subjects.
Institute: Sasmira’s Institute of Management Studies & Research, Mumbai
Duration: July 2014 to December 2015.
Designation: Assistant Professor
Overview: Faculty Assigned for Marketing specialization and Operations Management related subjects
Institute: Chanakya Institute of Management Studies & Research, Mumbai
Duration: July 2012 – June 2014.
Designation: Assistant Professor
Overview: Faculty Assigned for Marketing specialization and Operations Management related subjects
Institute: Yadavrao Tasgaonkar Institute Of Management Studies And Research, Karjat
Duration: February 2008 –June 2012.
Designation: Assistant Professor
Overview: Faculty Assigned for Marketing specialization and Operations Management related subjects
Industrial Experience:
Company: Godrej Infotech Limited, Mumbai
Duration: July 2005 to February 2008
Designation: Business Development Manager
Overview: Handling portfolio for ERP Products like SAP B1 and MICROSOFT DYNAMICS for entire Western Region of India
Company: Applitech Solution Limited, Ahmedabad
Duration: April 2003- June 2005
Designation: Business Development Executive
Overview: To generate leads, create market awareness, and name recognition for tapping profitable business opportunities for customized software business products.
Conferences / Seminars
Title: National Level FDP on “Research Proposal and Grant Acquisition
Date: 10 -12 September, 2024
Venue: ISM, Ranchi
Overview: Learning takeaway was how to prepare research proposal for funding-based projects.
Title: International Conference on Business, Digitalization, and Sustainability
Date: 2 nd – 4 th February 2023
Venue: UPES, Dehradun
Overview: International conference on latest trends and research in the field of digitalization and sustainability.
Title: Twentieth AIMS International Conference on Management (AIMS-20)
Date: 28 th – 31 st December 2022
Venue: IIM – Kozhikode
Overview: The conference was related to the contemporary challenges in the area of management education.
Title: International Conference on “Continuity, Consistency and Innovation”
Date: 16 th -17 th September 2022
Venue: St. Martin’s Engineering College, Hyderabad
Overview: The conference was on the theme of Innovation and Best business practices.
Workshops / Certification Programs
Title: 2 days’ Workshop on “YouTube Business and Social Media Marketing
Date: 28-29 September, 2024
Venue: MSME, Bengaluru
Overview: The workshop was on the topic of managing business opportunities through social media marketing.
Title: 5 Days FDP on “Writing and Teaching a Case
Date: 20 th – 24 th June, 2023
Venue: MET Institute of Management
Overview: FDP was conducted on how to write and teach an academic case study of management.
Title: Workshop on Research Methodology
Date: 06 th – 15 th October 2022
Venue: Bharati Vidyapeeth’s Institute of Management Studies and Research, Mumbai
Overview: The Workshop was conducted to provide exposure to the latest research methodology tools and techniques.
Research & Publications
Books Authored:
Book Title: Innovation and Entrepreneurship: Strategies of Sustainable Venture
Journal / Publication Name: Alpha International Publication
Journal / Publication Issue: ISBN: 978-93-5762-278-3
Date: June 2019
Overview: The book is on entrepreneurship and innovation strategies, especially for management students.
Book Title: Global Business Management
Journal / Publication Name: Pinnacle EDUCARE, Pune, Maharashtra
Journal / Publication Issue: ISBN: 978-9393-772077
Date: March 2022
Overview: The book deals with issues and challenges in setting up a business or expanding a business on global front.
Research Papers Published:
Paper Title: The Power of Personalization in Digital Marketing: Enhancing Customer Engagement and Brand Loyalty
Journal / Publication Name: Scopus Q2 Journal - Business, Management and Economics Engineering
Journal / Publication Issue: ISSN: 2669-2481 / eISSN: 2669-249X, 2025 Volume 23 Issue 01
Date: May 2025
Overview: The paper maps the effect of personalization on customer engagement and brand loyalty, especially in the era of digital marketing.
Paper Title: Energy Tourism: New Tourism Niche towards Sustainability
Journal / Publication Name: ABDC-C listed International Journal – Empirical Economics Letters
Journal / Publication Issue: ISSN 1681-8997, Volume 22, Special Issue 1, November 2023
Date: November 2023
Overview: The paper discusses different aspects of energy tourism concept.
Paper Title: Scope of Online Education industry post Covid -era
Journal / Publication Name: IIM-K International Conference Proceedings
Journal / Publication Issue: ISBN: 978-1- 943295-20-3
Date: December 2022
Overview: The paper talks about the challenges of online education industry after Covid pandemic and its probable solutions what the stakeholders of this vertical should consider.
Paper Title: Green Marketing Strategy: Future of Marketing
Journal / Publication Name: ABDC-C listed International Journal – Empirical Economics Letters
Journal / Publication Issue: ISSN 1681-8997, Volume 21, Special Issue 3.
Date: November 2022
Overview: The paper discusses the scope and challenges for different green marketing
Paper Title: Consumer Perception towards Nutrition in Mumbai
Journal / Publication Name: ABDC -C listed International Journal – Empirical Economics Letters
Journal / Publication Issue: ISSN 1681-8997, Volume 21, Special Issue 2, September 2022
Date: September 2022
Overview: The paper tries to measure the attitudes of youth towards Nutrition in Mumbai.
Paper Title: Study on Effects of Demographic Factors on Nutrition Awareness in Mumbai city
Journal / Publication Name: UGC Care– Listed Journal - Shodhsamhita: Journal of fundamental & Comparative Research
Journal / Publication Issue: ISSN: 2277-7067 Vol. IX, No. 5: 2022
Date: March 2022
Overview: The paper analyses the effects of demographics on nutrition awareness in Mumbai.
Paper Title: Sustainable Tourism Marketing in Post Pandemic Era
Journal / Publication Name: ABDC -C listed International Journal – Empirical Economics Letters
Journal / Publication Issue: ISSN 1681- 8997, Volume 20
Date: August 2021
Overview: The paper discusses the role of sustainable tourism marketing after the Covid
Paper Title: Artificial Intelligence and its Implication for Customer Services
Journal / Publication Name: SCOPUS listed International Journal of Psychology and Education
Journal / Publication Issue: ISSN :0033-3077) (Volume 57((9): 6561-6573)
Date: December 2020
Overview: The paper gives insights on the significance of AI in customer services.
Paper Title: Sustainable Tourism Marketing in Digital Era
Journal / Publication Name: SCOPUS listed Journal of Xi’an University of Architecture and Technology
Journal / Publication Issue: ISSN :1006- 7930.
Date: March 2020
Overview: The paper discusses various sustainable strategies for tourism marketing in digital era.
