Dr. Mitesh Jadav
Assistant Professor - Marketing, Data AnalyticsDr. Mitesh Jadav is currently serving as an Assistant Professor in the area of Marketing & Business Analytics at Shanti Business School, Ahmedabad. He holds a Doctor of Philosophy (Ph.D.) in Marketing from Dharmsinh Desai University, where his research focused on key themes such as marketing management, e-commerce, quick commerce, technology-driven consumer behavior, and consumer decision-making. He also completed his Master of Business Administration (MBA) in Marketing and Bachelor of Engineering (BE) in Civil Engineering from the same university, reflecting his interdisciplinary academic foundation.
With over a decade of combined academic and industry experience, Dr. Jadav has previously held academic positions at Marwadi University in Rajkot and Sardar Patel College of Administration & Management in Anand. Prior to his transition into academia, he held industry roles such as Senior Sales Marketing Executive at Magicrete Building Solutions in Mumbai and Senior Site Engineer at Sarjak Associates in Nadiad. His professional journey has equipped him with rich insights in business development, project execution, client management, and structural operations, which he effectively integrates into his teaching and mentoring.
His research interests lie in the areas of e-commerce, quick commerce, consumer trust in AI and automation, digital marketing, business analytics, sustainability-driven consumer behavior, and scale development in marketing research. He is actively involved in exploring the intersection of emerging technologies and consumer behavior, along with sustainable marketing practices.
Dr. Jadav is a certified professional with over 50 global certifications in the domains of artificial intelligence, business analytics, data science, and pedagogy. He holds several certifications from Microsoft in Power BI, Excel for Business Analysts, and Business Analysis Fundamentals, and has completed faculty development programs at leading institutions including IIM Bangalore and IIM Udaipur. He is also certified in Prompt Engineering and AI Tools from Vanderbilt University and has completed foundational and advanced programs in marketing analytics and data science from globally reputed universities such as Johns Hopkins University, University of Illinois Urbana-Champaign, and Rice University.
In addition to his academic and research contributions, Dr. Jadav has served as a resource person and FDP trainer for various faculty development programs, workshops, and webinars. He has delivered sessions on business intelligence, generative AI in education, and marketing research, and continues to actively engage in knowledge dissemination across academic and industry forums.
Dr. Mitesh Jadav is deeply committed to advancing the marketing discipline through evidence-based research and innovative teaching. His philosophy centers around bridging the gap between academic rigor and real-world application, empowering students with analytical thinking, digital competencies, and a sustainable business mindset.
