Marketing

Shaping future marketing leaders through strategy, technology, analytics and experiential learning.

Marketing at Shanti Business School is designed to develop professionals who understand changing customer needs, identify emerging market opportunities, formulate effective marketing strategies and create sustainable value for customers and organizations. The curriculum combines marketing fundamentals with technology, analytics, customer relationship management, digital platforms, innovation and experiential learning.

Program direction

Area Objectives

Developing customer-centric, technology-enabled marketing professionals who can connect insight, strategy and execution.

01

Understand customer behaviour, market dynamics, industry trends and changing customer expectations.

02

Analyse competitive environments and formulate marketing strategies that support sustainable organizational growth.

03

Use marketing research, analytics and insights for evidence-based managerial decision-making.

04

Apply contemporary marketing technologies and platforms, including CRM tools and Artificial Intelligence applications.

05

Develop sector-specific expertise across retail, BFSI, high-tech products, services and startups.

06

Build digital and social media marketing capabilities for a technology-driven marketplace.

07

Identify market opportunities, contribute to innovation and understand marketing challenges faced by new products and ventures.

08

Strengthen communication, value proposition and practical selling skills.

09

Appreciate international, rural and other diverse market environments.

10

Bridge theory and practice through workshops, case-based learning and practical exposure.

The Marketing Area follows an academic-to-industry pathway

Explore

Understand customers, markets, marketing fundamentals and the wider business context.

Choose

Build breadth through sector-specific learning, workshops and guided elective choices.

Specialise

Develop deeper capability in analytics, CRM, digital, brand, strategy and industry applications.

Integrate

Apply learning through cases, campaigns, workshops, projects and career preparation.

Core focus areas include customer understanding, market dynamics, marketing strategy, B2B and sector-specific applications, CRM, marketing research, analytics, AI in marketing, digital and social media, innovation, product management and communication skills.

Courses Offered

Marketing

  • Data Driven Consumer Behavior
  • Smart Sales and Channel Management
  • Customer Analytics & Relationship Intelligence
  • Logistics and Supply Chain Management
  • Marketing Communication Strategy
  • Marketing Strategy
  • Retail Management
  • Service Design and Customer Experience
  • E-Commerce Marketing
  • B2B Marketing
  • Marketing for Start-ups
  • Marketing Research
  • Rural Marketing
  • Selling Skills
  • AI in Marketing

Our Recruiters

Salient Features

Why Choose Marketing @ SBS?

A contemporary, technology-enabled marketing learning experience designed to build insight, strategy, execution confidence and real-world readiness.

Marketing

Contemporary Marketing Curriculum

The curriculum covers B2B marketing, selling skills, AI, CRM, analytics, digital marketing and contemporary marketing practice.

Strong Technology Integration

AI in Marketing, CRM and HubSpot, Marketing Analytics & Insights and digital marketing reflect the technology shift in modern marketing.

Industry-Oriented Learning

Retail, BFSI and high-tech product subjects help students understand how marketing changes across sectors and customer profiles.

Strategic Orientation

Marketing Strategy helps students move beyond tactical activities and understand how marketing contributes to growth and competitiveness.

Experiential Skill Development

Selling skills, workshops, case work and practical projects build capabilities required in marketing and business development careers.

Data-Driven Perspective

Marketing Research and Marketing Analytics & Insights strengthen evidence-based decision-making and consumer understanding.

Customer-Centric Orientation

CRM and HubSpot place customer relationship management and technology-enabled engagement at the centre of learning.

Flexibility Through Electives

Students can align learning with their career interests through analytics, services, IMC, startup, digital and international marketing electives.

Innovation and Product Orientation

Innovation and Product Management develops the ability to create, manage and evolve products around customer needs and opportunities.

Career Opportunities & Indicative Job Roles

The broad-based and contemporary nature of the Marketing specialization opens opportunities across industries and functional areas. Indicative roles include:

Sales & Business Development

  • Sales Executive
  • Business Development Executive
  • Area Sales Manager
  • Territory Sales Manager
  • Business Development Manager
  • Key Account Management

Brand & Product Management

  • Brand Executive
  • Assistant Brand Manager
  • Product Executive
  • Product Manager
  • Category Management roles

Digital & Social Media Marketing

  • Digital Marketing Executive
  • Digital Marketing Manager
  • Social Media Executive
  • Social Media Manager
  • Performance Marketing roles
  • Content and Campaign Management roles

Marketing Research & Analytics

  • Market Research Executive
  • Consumer Insights Executive
  • Marketing Analyst
  • Business / Marketing Analytics roles
  • Customer Insights roles

Customer Relationship Management

  • CRM Executive
  • Customer Experience roles
  • Relationship Management roles
  • Customer Success roles

Advertising & Marketing Communication

  • Marketing Communication Executive
  • Account Executive
  • Campaign Management roles
  • Integrated Marketing Communication roles

Turn marketing knowledge into real-world opportunities.

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