Experience that shapes future leaders.
Head-IQAC Associate Professor and Area Chair- Digital Marketing and Brand Communication Dr. Dhriti Bhattacharjee is an accomplished academic, researcher and communication professional with over two decades of experience spanning higher education, corporate communication, development communication, training and media. She currently serves as Associate Professor, Area Chair – Communication, and Head-IQAC at Shanti Business School, where she contributes to curriculum development, Outcome Based Education, accreditation processes, faculty coordination, and student mentoring. She holds a PhD from CEPT University, with research focused on donor motivation, along with a Gold Medal in her Master’s in Development Communication from Gujarat University. Her expertise encompasses Business and Managerial Communication, Digital Marketing, Corporate Communication, Reputation Management, Employability Skills, and Soft Skills. She has authored research papers published in journals indexed in Scopus and ABDC-listed publications and has presented research at leading institutions including IIM Ahmedabad, IIM Calcutta, IIM Indore, and IIM Shillong. She is also a certified trainer and facilitator with experience developing MOOCs and delivering professional training programs. Research, Publications & Conferences Research Papers & Publications Biswas, Shreya, Rola, Rinki, & Bhattacharjee, Dhriti. (2025).SARFAESI Act: A Game Changer or a Splash in the Pan.Science of Law, 2025, 66–74. Scopus-indexed, Q3. Bhattacharjee, D., Biswas, S., & Rola, R. (2025).Opinions on Social Media: The New Age Challenge for Individuals and Organisations.Journal of Information Systems Engineering and Management, 10(22S), 969–975. Scopus-indexed, Q4. Rola, R., Bhattacharjee, D., & Biswas, S. (2025).Employability Skills of Management Graduates: A Recruiters' Perspective.Advances in Consumer Research, 2(4), 18–27. ABDC-B. Bhattacharjee, D., & Panchal, S. (2018).Sources of News for Today’s Youth.JIMS 8M: The Journal of Indian Management & Strategy, 23(3). Bhattacharjee, D., & Tripathi, V. (2016).The Green Revolution: Social Change through Social Media.International Journal of Social Sciences and Management, 3(3). Vasavada-Oza, F., & Bhattacharjee, D. (2016).Promoting Organizational Brands as Desirable Employers through Company Websites: A Study of Three Indian IT Companies.The IUP Journal of Brand Management, 13(2), 7–23. Bhattacharjee, D. (2016).Timeless Leadership: 18 Leadership Sutras from the Bhagavad Gita—A Review.Oakbrook Business Journal, 2(1). Bhattacharjee, D., & Tripathi, V. (2016).Net Neutrality: Social Change through Social Media.Asian Journal of Management Research, 6(3). Sarwatay, D., Bhattacharjee, D., & Sinha, A. (2016).Role of Media in Decision-Making: What Helps Students Join a Business School.International Journal of Advanced Educational Research, 1(3). Conference Presentations “Opinions on Social Media: The New Age Challenge for Individuals and Organizations”Presented at the 5th Annual Conference on Indian Insights: Integrating Individuals, Institutions and Innovation, Indian Institute of Management, Indore, 18–20 December 2017 (in absentia). “Net Neutrality: Influencing Policy through Social Media”Presented at the Second International Conference on Contemporary Debates in Public Policy and Management, Indian Institute of Management, Calcutta, 15–17 January 2016. “Emergence of Activist on Social Media to Influence Public Policy”Presented at the Second International Conference on Contemporary Debates in Public Policy and Management, Indian Institute of Management, Calcutta, 15–17 January 2016. “Green Revolution: Social Change through Social Media”Presented at the 4th Annual International Conference on Sustainability: People, Policy and Practices, Rajiv Gandhi Indian Institute of Management, Shillong, 11–13 March 2015. Institution Building Initiatives Dr. Dhriti Bhattacharjee has contributed to the institutional development and strengthening of Shanti Business School (SBS) through several academic, quality-assurance, and student-focused initiatives: Established and led the IQAC: She set up the institute’s first Internal Quality Assurance Cell (IQAC) and has led quality-improvement processes, including the institute’s NBA accreditation efforts. Strengthened regulatory compliance: She has been responsible for ensuring compliance with AICTE norms, contributing to systematic institutional governance. Developed the Digital Marketing and Brand Communication specialization: As Area Chair – Communication, she has designed the curriculum for the specialization and coordinated in-house and visiting faculty. Supported student well-being: She has served as coordinator of the institute’s counselling services for mental health. LinkedIn Profile www.linkedin.com/in/dr-dhriti-bhattacharjee-07052210
Head-IQAC
Associate Professor and Area Chair- Digital Marketing and Brand Communication
Dr. Dhriti Bhattacharjee is an accomplished academic, researcher and communication professional with over two decades of experience spanning higher education, corporate communication, development communication, training and media. She currently serves as Associate Professor, Area Chair – Communication, and Head-IQAC at Shanti Business School, where she contributes to curriculum development, Outcome Based Education, accreditation processes, faculty coordination, and student mentoring. She holds a PhD from CEPT University, with research focused on donor motivation, along with a Gold Medal in her Master’s in Development Communication from Gujarat University. Her expertise encompasses Business and Managerial Communication, Digital Marketing, Corporate Communication, Reputation Management, Employability Skills, and Soft Skills. She has authored research papers published in journals indexed in Scopus and ABDC-listed publications and has presented research at leading institutions including IIM Ahmedabad, IIM Calcutta, IIM Indore, and IIM Shillong. She is also a certified trainer and facilitator with experience developing MOOCs and delivering professional training programs.
Research, Publications & Conferences
Research Papers & Publications
- Biswas, Shreya, Rola, Rinki, & Bhattacharjee, Dhriti. (2025).
SARFAESI Act: A Game Changer or a Splash in the Pan.
Science of Law, 2025, 66–74. Scopus-indexed, Q3. - Bhattacharjee, D., Biswas, S., & Rola, R. (2025).
Opinions on Social Media: The New Age Challenge for Individuals and Organisations.
Journal of Information Systems Engineering and Management, 10(22S), 969–975. Scopus-indexed, Q4. - Rola, R., Bhattacharjee, D., & Biswas, S. (2025).
Employability Skills of Management Graduates: A Recruiters' Perspective.
Advances in Consumer Research, 2(4), 18–27. ABDC-B. - Bhattacharjee, D., & Panchal, S. (2018).
Sources of News for Today’s Youth.
JIMS 8M: The Journal of Indian Management & Strategy, 23(3). - Bhattacharjee, D., & Tripathi, V. (2016).
The Green Revolution: Social Change through Social Media.
International Journal of Social Sciences and Management, 3(3). - Vasavada-Oza, F., & Bhattacharjee, D. (2016).
Promoting Organizational Brands as Desirable Employers through Company Websites: A Study of Three Indian IT Companies.
The IUP Journal of Brand Management, 13(2), 7–23. - Bhattacharjee, D. (2016).
Timeless Leadership: 18 Leadership Sutras from the Bhagavad Gita—A Review.
Oakbrook Business Journal, 2(1). - Bhattacharjee, D., & Tripathi, V. (2016).
Net Neutrality: Social Change through Social Media.
Asian Journal of Management Research, 6(3). - Sarwatay, D., Bhattacharjee, D., & Sinha, A. (2016).
Role of Media in Decision-Making: What Helps Students Join a Business School.
International Journal of Advanced Educational Research, 1(3).
Conference Presentations
- “Opinions on Social Media: The New Age Challenge for Individuals and Organizations”
Presented at the 5th Annual Conference on Indian Insights: Integrating Individuals, Institutions and Innovation, Indian Institute of Management, Indore, 18–20 December 2017 (in absentia). - “Net Neutrality: Influencing Policy through Social Media”
Presented at the Second International Conference on Contemporary Debates in Public Policy and Management, Indian Institute of Management, Calcutta, 15–17 January 2016. - “Emergence of Activist on Social Media to Influence Public Policy”
Presented at the Second International Conference on Contemporary Debates in Public Policy and Management, Indian Institute of Management, Calcutta, 15–17 January 2016. - “Green Revolution: Social Change through Social Media”
Presented at the 4th Annual International Conference on Sustainability: People, Policy and Practices, Rajiv Gandhi Indian Institute of Management, Shillong, 11–13 March 2015.
Institution Building Initiatives
Dr. Dhriti Bhattacharjee has contributed to the institutional development and strengthening of Shanti Business School (SBS) through several academic, quality-assurance, and student-focused initiatives:
- Established and led the IQAC: She set up the institute’s first Internal Quality Assurance Cell (IQAC) and has led quality-improvement processes, including the institute’s NBA accreditation efforts.
- Strengthened regulatory compliance: She has been responsible for ensuring compliance with AICTE norms, contributing to systematic institutional governance.
- Developed the Digital Marketing and Brand Communication specialization: As Area Chair – Communication, she has designed the curriculum for the specialization and coordinated in-house and visiting faculty.
- Supported student well-being: She has served as coordinator of the institute’s counselling services for mental health.
LinkedIn Profile