Shanti Business School (SBS), Ahmedabad offers 2 years full time AICTE approved Post Graduate Diploma in Communication Management (PGDM-C). The program is structured for students who aspire a career in area of brand communication and ever changing trends in media management. Varied electives and sectorial specializations with live learning projects are part of our curriculum.
- Communication Theories
- Semiotics and Culture
- Introduction to Digital Communication
- Communication Research
- Design Thinking
- Creativity and Innovation
- Indian Society and Development
- Media Ethics and Law
Understanding consumer categories and brands
Measurement and Metrics of brand, media and advertising
Account Planning and Client Servicing
Business of Media and Entertainment
Strategic media buying
Analytics for media and entertainment
Digital entrepreneurship and e-commerce
Digital Marketing analytics
Digital futures
Social media and content writing
Introduction to the PR Industry
Public Relations writing skills
