The Marketing as a specialization has always been preferred specialization by students of business management in the past and even today in this hyper competitive business world. It offers tremendous opportunities for entrepreneurs and students planning to make a career in the field of sales and marketing. Marketing is a significant department of every organization and spreads out into various areas like advertising, public relations, marketing research, promotions, sales, digital marketing, marketing analytics, consulting etc. With increasing business competition, companies need to increase their sales, marketing efforts and investments, which in turn creates large job opportunities for students of business management. Some of the important reasons for choosing marketing as a specialization are:-
Marketing as a Specialization
- The salaries and parks in marketing job are very lucrative which motivates students to choose it.
- Marketing jobs do not demand experience because companies require fresh energetic individuals who are willing to work with them without any experience.
- Knowledge of marketing transmits innovation, increase their business knowledge, build lasting relationships and handle problems and increase self-motivation.
- People working in marketing department gets plenty of freedom to plan and execute their work and can use their knowledge, skills and creativity to fulfill their personal and professional goals.
- The marketing jobs are very dynamic and target oriented hence attracts self-motivated and high performances driven individuals.
Electives for Marketing Specialization
- Consumer Behavior
- Sales & Distribution Management
- Rural Marketing
- B2B Marketing
- Strategic Marketing Management
- Integrated Marketing Communication
- Marketing Research
- Brand Management
- Digital Marketing
- Marketing Analytics
- Services Marketing
- Customer Relationship Management
- Retail Marketing Management
- International Marketing Management
- Logistics & Supply Chain Management
- Logistics & Supply Chain Management
Unique feature of Decision Science being taught at SBS
- The primary method of instructions will be a blend of theory and practice through live lectures, case discussions, live field projects by experienced and eminent professors.