The program is aimed to give students an overall understanding of E-Commerce Industry, develop a deep understanding of business models and revenue models for E-Commerce. E-commerce is one of the fastest growing sectors. This course will give student ability to devise strategy for taking a business online & evaluate opportunities.
- Basics of E-Commerce, Introduction, History and growth
- The changing face of industry and impact of E-commerce on various businesses.
- Strategy and marketing principles applicable to E-commerce industry.
- Business and Revenue Models.
- Implementing E-commerce for various businesses.
- Regulatory environment for E-commerce.