The advancement in technology has had a significant change in the communication done by brands. The digital media now is one of major medium through which brands target consumers. With this course, the aim is to practically equip the students with all the domains of digital Marketing. Students will learn all the elements like SEO, SEM, Social Media Marketing, email marketing and so on. The module also includes understanding how Google and search engines work. The students will be given practical training by industry practitioners.
Electives of Digital Communication
- Digital entrepreneurship and e-commerce
- Digital Marketing analytics
- Digital futures