It is a 360° comprehensive learning-based model where the students get an in-depth knowledge about how the industry works. It is a perfect blend of theoretical and practical exercise which will help the students to design to develop the necessary knowledge and skills for creating and managing brands. They will go through variety of exercises to understand every minute element for a successful ad campaign and how a brand is built opening up multiple avenues.
Electives of Brand and Advertisement Management
- Understanding consumer categories and brands
- Measurement and Metrics of brand, media and advertising
- Account Planning and Client Servicing